Yesterday I sat in a meeting at eBay Live! in which Seth Godin spoke on the principles in his new Meatball Sundae book. As with this posting (see “read more”), he reiterates the idea that we can add so much more to our brands . . . specifically by becoming experts in that arena. Great advice—go buy his book.
I typically don’t enjoy the question and answer sessions after, but I did enjoy Seth’s response to the first questioner who asked him a question in the same spirit as what he warned us to avoid in his speech. He was quick to correction and I enjoyed his candor (though she, the questioner, probably did not). Over the years, I have become a reluctant Godin fan.