Motrin Moms

twitscoop The motrin story is1more proof brands need to monitor social
networks – the graph + reading first tweets tells it all:
twitscoop Motrin ad makes moms mad on twitter, follow it here:

I received these Tweets yesterday. At the same time, went down. Today, continues to be down. It’s actually inaccessible. These same Twitter moms knocked it down (I guess they don’t like being condescended).

For more information, see Logic + Emotion—they give a nice running commentary of the “headache”.

In other news, BusinessWeek has noted that a large number of CEOs do not support social media, reasons ranging from lack of knowledge to lack of relevance. Consider this:

While 62% see social media as having an impact on a company’s reputation, only 48% say it can change sales.

Time will likely tell that Johnson & Johnson (Motrin) may disagree that perception.


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