Small Town Interest

While on my Thanksgiving holiday, I noticed the today the front page of the small town newspaper at my wife’s parents. Take a look:

Herald Cat

It is heartening to realize that in many less well-known areas, the “simple life” is the norm. There is also a lesson here about understanding your audience. A large city editor sent to “save” this paper may demand a focus on more mandarin matters. In doing so, the editor ought to be most aware of how his community currently and wishes to communicates, rather than how the saving editor thinks they ought to converse.

I am not advocating always pandering to the lowest level your audience. I am simply stating, sometimes people care more about cats than wars—and if that is your target group, you should be well aware.


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